MotoRefi/AutoConfiado Loan Aquisition & Account Management, 2017
Auto loan affiliate offering credit check, aggregate & highly filterable 3rd-party loan options with a loan finder and application process, user accounts with detailed customer information, loan term options, documentation submission and signing.
Much attention was paid to moderate the many possible user flow variations and unhappy paths, to avoid user abandonment to a rigorous multi-step process. We specifically did not require passwords until a loan was selected.
USER FLOWS + WEB & MOBILE PUBLIC-FACING SITE & ACCOUNT MANAGEMENT INTERFACE + USABILITY TESTING + EMAIL CAMPAIGN + NAMING & REBRANDING
